What lies ahead for the future of marketing post-AI
Salesforce’s Sydney event kicked off with a discussion around the future of marketing and what high-performing brands are doing to lead marketing now and into the future.
View ArticlePutting brand through the business: how Canva is removing friction
Facebook’s Zero Friction Future interview series, reveals how omnipresent design platform, Canva, has created a business “railtrack” to reduce internal friction for organisations to keep up with the...
View ArticleCustomer journey focus causing Australian businesses to restructure
The need to move toward matrix, cross-functional, or hybrid structures to better enable collaboration and a customer-focused approach is driving 54 per cent of Australian employers to restructure...
View ArticleTTi and the power of a virtual tool shed: Lessons in CX digital transformation
Parent company for retail power tool brands including Milwaukee, Vax, Ryobi and AEG, TTi, realised it needed to develop a single view of customer to meet the rising tide of customer expectations in the...
View ArticleGartner: CX technology continues to lead investment
Three-quarters of organisations increased customer experience (CX) technology investments in 2018, according to Gartner.
View ArticleBIG W: Latest campaign all part of becoming more relatable
BIG W is in its second year of a turnaround strategy, which aims to make the retailer more relatable to Australian families. And while it's early days, its general manager of marketing, Kristen...
View ArticleOpen Colleges: One-to-one journeys is the goal
For Open Colleges, personalisation has made a big difference. In fact, the online education organisation has seen a 42 per cent increase in conversion rates after A/B testing and optimising its normal...
View ArticleKantar: Customer journeys must be redefined
Empowerment of customers has required almost every business to transform, whether they know it or not, and customer journeys need to be ex-examined if true CX transformation is to be achieved.
View ArticleDeloitte TMT Predictions: AR and mobile crucial for marketing success in 2018
Australian marketers must incorporate augmented reality (AR) and ensure mobile devices are key to strategy if they are to remain relevant in an immersive, machine driven and smartphone-dominated world.
View ArticleFood for thought: The art of brand storytelling
In our latest Food for Thought series with leading marketers, we asked three brand experts: What are you doing to improve the art of storytelling capability within your team?
View ArticlePanel: Organisations embrace customer centricity differently
There’s no one-size-fits all solution when it comes to implementing a customer-centric culture within organisations, according to industry pundits speaking at the Customer-Centric Innovation Lab 2017...
View ArticleHow Nearmap leveraged tech to grow its market share
The past decade has seen an explosion of subscription-based business models such as Salesforce.com, Netflix and Spotify, and their popularity is proof customers are renting over purchasing more than...
View ArticleMaking the tactile experience digital at T2
A highly tactile brand with a focus on the in-store experience can often overlook the power of digital. But at T2 Tea, leveraging technology is boosting both offline and online customer engagement.
View ArticleCMO interview: Making marketing more relevant at Kellogg
Today’s customers expect brands to deliver more authentic marketing messages that connect and resonate with them, says Kellogg’s Australia marketing director, Tamara Howe.
View Article5 steps to marketing a purpose-led brand
It’s challenging to find innovative ways to stand out, but it’s even harder to make your purpose-led brand message heard through all the noise. Speaking at the Sustainable Brands Event 2016 in Sydney,...
View ArticleReport reveals gap between digital experience and consumer brand expectations
Many brands are still delivering lacklustre digital experiences that are resulting in poor customer satisfaction, a loss of loyalty and advocacy, a new report claims.
View ArticleAdobe, Salesforce, SAS dominate Forrester cross-channel marketing report
Adobe, Salesforce, SAS and Oracle are leading the cross-channel campaign management pack, according to the latest Forrester research.
View ArticleWhy planning early could save you from budget disaster
Time-poor marketers inevitably risk leaving budget planning until the last minute, a situation that can have a devastating impact on the effectiveness of their overall marketing strategy.
View Article10 brands using digital to create great in-store experiences
With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the...
View ArticlePure Storage CMO's tips to make your marketing resonate
Marketing is in one of the biggest moments of transition for the last fifty years, and according to Pure Storage CMO Jonathan Martin, it’s time to rethink the approach to reaching out to customers with...
View Article![BLACKPINK – DEADLINE – EP [iTunes Plus M4A]](http://is1-ssl.mzstatic.com/image/thumb/Video211/v4/de/b3/b1/deb3b1d4-ba28-22e8-2428-ef97617b2a4b/90d54d743002a6d66308f217cd867947_Preview_Image_Intermediate_nonvideo_sdr_426725135_2574858051.png/316x316bb.webp)
