RAC Tyres integrates new technology to improve customer experience
Tyre, roadside assist and insurance company RAC has integrated eCommerce and Sitecore technology to support members finding, purchasing and booking their tyre replacement services at RAC Tyres.
View ArticleKeeping the customer experience simple in the digital age
As big data, cloud-based platforms and wearables infiltrate the e-commerce space, the pressure is on retailers to keep focus on what really makes the customer experience simple, seamless and relevant.
View ArticleAre you losing customers over poor digital experience?
Many of Australia’s largest brands are coming up short in delivering the digital experiences their customers really want, a recent survey found.
View ArticleHow Missguided grabs the attention of fast fashionistas
The fast fashion industry is booming and in order to keep up with the growth, brands need to find new and efficient ways to up their bottom line.
View ArticleRetailers must embrace the Me2B revolution
Traditional department stores must be reimagined as showrooms or experience centres in the digital ecommerce revolution, and as just one touchpoint in a shopper’s journey.
View ArticleHow Swedbank leverages virtual assistants to boost customer satisfaction and...
The proliferation of virtual assistant technology means organisations can now leverage more innovative ways to enhance customer experience and improve retention rates.
View ArticleNew digital trends report predicts year of liquid customer expectations and...
Organisations this year will shift towards actionable change through human-centred design as customer expectations become more ‘liquid’, a recent report claims.
View ArticleCMO Council: Marketers are struggling to personalise
Marketers looking to deliver exceptional customer experiences are increasingly turning to personalisation. But a new report has found most are still struggling to deliver, with less than three in 100...
View ArticleCMO interview: The new digital travel experience
The travel industry is experiencing a major digital transformation, with technology firms like Travelport offering agencies and airlines innovative booking and payment capabilities to give end users a...
View ArticleQBCC partners with Mulesoft to propel its digital transformation journey
The Queensland Building and Construction Commission (QBCC) has partnered with MuleSoft to help facilitate its goal of becoming a customer-first organisation through digital transformation.
View ArticleHow to strengthen customer relationships with insight
Technology has signalled a significant shift in the way brands engage with customers, but what can marketers do to really encourage greater customer participation and collaboration?
View ArticlePure Storage CMO's tips to make your marketing resonate
Marketing is in one of the biggest moments of transition for the last fifty years, and according to Pure Storage CMO Jonathan Martin, it’s time to rethink the approach to reaching out to customers with...
View Article10 brands using digital to create great in-store experiences
With more consumers now attracted to the convenience of mobile and online shopping, the pressure is on bricks-and-mortar retail stores to find innovative ways to leverage technology to enhance the...
View ArticleWhy planning early could save you from budget disaster
Time-poor marketers inevitably risk leaving budget planning until the last minute, a situation that can have a devastating impact on the effectiveness of their overall marketing strategy.
View ArticleAdobe, Salesforce, SAS dominate Forrester cross-channel marketing report
Adobe, Salesforce, SAS and Oracle are leading the cross-channel campaign management pack, according to the latest Forrester research.
View ArticleReport reveals gap between digital experience and consumer brand expectations
Many brands are still delivering lacklustre digital experiences that are resulting in poor customer satisfaction, a loss of loyalty and advocacy, a new report claims.
View Article5 steps to marketing a purpose-led brand
It’s challenging to find innovative ways to stand out, but it’s even harder to make your purpose-led brand message heard through all the noise. Speaking at the Sustainable Brands Event 2016 in Sydney,...
View ArticleCMO interview: Making marketing more relevant at Kellogg
Today’s customers expect brands to deliver more authentic marketing messages that connect and resonate with them, says Kellogg’s Australia marketing director, Tamara Howe.
View ArticleMaking the tactile experience digital at T2
A highly tactile brand with a focus on the in-store experience can often overlook the power of digital. But at T2 Tea, leveraging technology is boosting both offline and online customer engagement.
View ArticleHow Nearmap leveraged tech to grow its market share
The past decade has seen an explosion of subscription-based business models such as Salesforce.com, Netflix and Spotify, and their popularity is proof customers are renting over purchasing more than...
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